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Yarcombe WP

  • Website
  • Product Visualiser
  • Mobile Application
  • CMS Platform

Overview

The team was tasked with designing and developing a new e-commerce website. The goal was to enhance their online presence, showcase the exceptional quality of their craftsmanship, and provide a seamless shopping experience for customers.

Presta Shop was chosen as the platform due to its robust e-commerce capabilities, flexibility in customisation, and ease of use for both administrators and users
The digital catalogue was crafted to offer detailed information about each product, including high-quality images, specifications, and customization options. The product pages were designed to be highly visual, with a focus on large, high-resolution images that allow customers to appreciate the fine details of the craftsmanship.
A 3D virtual tour was integrated into the website, offering visitors an interactive experience of the Yarcombe workshop and showroom. This feature serves to build trust and transparency, showing the meticulous process behind each product and the environment in which they are crafted. The virtual tour was optimized for both desktop and mobile devices, ensuring accessibility and a smooth experience for all users.
The website was designed with a responsive layout, ensuring that it is accessible and fully functional across all devices. Easy navigation and a streamlined checkout process were implemented to enhance user satisfaction and encourage conversions. Special attention was given to the overall aesthetics, incorporating elements such as warm colour tones and natural textures to create a welcoming and authentic online shopping environment.

Increased visibility

Conducted thorough research on Yarcombe’s brand values, target audience, and market trends. Collaborated with the client to define project goals, functionality requirements, and design preferences.

Results

The new e-commerce website for Yarcombe Woodland Products successfully met the project’s objectives, providing a platform that not only showcases the brand’s premium handcrafted products but also enhances the customer experience through innovative features like the 3D virtual tour. The website has helped in positioning Yarcombe as a modern yet traditional brand, bridging the gap between artisanal craftsmanship and digital accessibility.

Skills used

  • User Research
  • Wire Framing
  • Photography
  • Website Design
  • Print Design
  • Social Media

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