Re-design the existing website to a modern, user-friendly platform and launch a sales campaign using PPC and digital marketing to drive traffic and conversions.
We started with a deep dive into Somerset Worktops’ target demographic, analysing customer data to create detailed user profiles. This step was crucial for plotting the user journey, ensuring the new website would meet the needs and preferences of potential customers.
We began with wire-framing, laying out the structure of key pages to optimise the user experience. This was followed by creating prototypes, which were reviewed and refined with feedback from internal stakeholders. The new design emphasised modern aesthetics, intuitive navigation, and a seamless shopping experience, including an e-commerce swatches shop where users could easily browse and order samples.
The re-designed website now serves as a modern, efficient platform that not only meets the needs of today’s users but also stands out in the competitive landscape. The successful integration of digital marketing strategies has driven significant traffic and enhanced brand visibility, positioning Somerset Worktops as a leader in their field.
